BBA Marketing and Communications
The professional educational program BBA Marketing and Communication provides students with professional marketing and communication skills with an emphasis on marketing communication, planning and major marketing channels. The program is aimed at agency managers and graduates of high schools and grammar schools who want to gain specific knowledge in the field of marketing and communication. The program is focused on marketing and advertising, gaining practical managerial knowledge in marketing research, analysis or campaigns and practical skills. After completing this program, students automatically meet the requirements for admission to the MBA program. The program can be studied 100% online.
O programu
The Bachelor of Business Administration (BBA) Marketing and Communication program is designed for applicants with a high school education and minimal practical experience. BBA can be considered as a preparatory phase for completing an MBA - a higher level of management education. BBA programs are specially designed to provide students with sufficient theoretical knowledge of basic areas of management. Upon successful completion of your BBA studies at the Princeton Institute, you will receive the prestigious BBA professional title, which is listed after your name. You will also receive a diploma of completion of studies in Czech and English.
Průběh studia
- Marketing Basics
- Strategic management
- Project management
- Marketing communication
- Marketing strategy
- Product and brand marketing
- International marketing
- Final work
