MBA – Marketing and Advertising
The MBA Marketing and Advertising program is intended for all managers, entrepreneurs and specialists in advertising, PR or media agencies who want to learn the principles of effective marketing communication and its application in marketing strategy. The program focuses on the role of marketing and various forms of marketing communication. In individual subjects, students focus on the creation of communication strategies and media planning, the differences between traditional and modern Public Relations, the issue of relations with the media and the public and the use of crisis communication. The current issues of social networks and the area of content marketing are not neglected. The final part of the study is devoted to issues of marketing and brand management. The specialization is especially suitable for all employees of media agencies and marketing specialists. The program can be studied 100% online.
O programu
Studying the MBA Marketing and Advertising program at the Princeton Institute will introduce you to the role of marketing and various forms of marketing communications. The aim is to improve professional competence in selected areas of marketing and its management. Attention is paid to product policy, branding, marketing communication and PR. Upon successful completion of your MBA at the Princeton Institute, you will receive a prestigious MBA, named after your name. You will also receive a diploma of completion of studies in Czech and English.
Průběh studia
- Marketing communication
- Marketing strategy
- Product and brand marketing
- Strategic management
- Project management
- Marketing research
- Creating a PR strategy
- Social networks
- International marketing
- Branding
- Final work
