DBA – Marketing and Public relations
The study of the DBA - Marketing and Public Relations program is intended primarily for senior employees, entrepreneurs and managers of advertising, PR or media agencies who want to develop their knowledge of marketing communication and its application in marketing strategy. The DBA Marketing and PR program offers students a comprehensive overview of individual marketing tools and PR strategies. Students will get acquainted with the issues of brand promotion, formulation of corporate marketing goals and setting effective PR strategies. The program gives doctoral students a theoretical and practical superstructure, which in practice gives them a competitive intellectual advantage. The program can be studied 100% online.
O programu
Studying the DBA Marketing and Public Relations program is suitable for everyone who has at least five years of managerial experience and who works in the private, state or non-profit spheres. After fulfilling all study obligations, the student will receive the title of DBA, which represents the completion of professional management education. Holders of this title will be ranked among the top professionals with above-standard knowledge in the field of management and modern trends in management, thanks to which they can perform top positions in companies and state administration.
Průběh studia
- Project management
- Strategic management
- Creating a PR strategy
- PR application in practice
- Product and brand marketing
- Crisis communication
- Media planning
- International marketing
- Final work
