MSc – Marketing (EN)
Within the field of MSc Marketing, you will get acquainted with the basic concepts and concepts of marketing, marketing process and strategic planning. The MSc program is aimed at recent university graduates without managerial experience who want to gain a theoretical basis in management fields. Completing the MSc program then represents a competitive advantage for them in the labor market. Based on the knowledge gained during this field, you will gain knowledge in the most current areas of this field such as ecommerce or communication on the Internet. The program can be studied 100% online.
O programu
Studying the MSc Marketing program at the Princeton Institute will help you gain knowledge in the most current areas of marketing. The study is focused on the knowledge currently needed in practice, but sufficient space is left for the development of the student's theoretical base. Upon successful completion of your MSc at Princeton Institute, you will receive the prestigious MSc degree, which is listed after your name. You will also receive a diploma in Czech and English.
Průběh studia
- Marketing communication
- Strategic management
- Project management
- Marketing strategy
- Product and brand marketing
- Marketing research
- Creating a PR strategy
- Social networks
- International marketing
- Media planning
- Final work
